Email marketing will make a difference in your holiday business

Wanted to share this information from Wendy Lowe, Director of Product Marketing, Campaigner, hope you see the value and it's contagious!



While all of the media focus around Black Friday is usually on the frenzied crowds at the big box stores, small retailers are also eagerly trying to create a buzz with their own Black Friday promotions. One way they can break through the noise is with free (yes, free) holiday email marketing tools.

Why is email marketing so important to the small retailer this Black Friday? According to the National Retail Federation, 55% of shoppers say they will be looking for sales more often and 41.7% will be using more coupons. The Direct Marketing Association estimates that for every $1 spent on email marketing, shoppers bought $45 in return.

For a big box retailer, the answer is easy. More national ads, more email campaigns targeted at their loyalty customers. For the small retailer and mom-and-pop style business, it’s not so easy. They just don’t have the deep pockets to compete wallet to wallet with the big boxes. However, with a free Holiday in a Bag email marketing campaign from Campaigner, small retailers can now ramp up their promotions for the holidays quickly in order to effectively target shoppers with their sales, specials and coupons.

The free tools that are part of the Holiday in a Bag include holiday email templates and graphics, holiday e-cards, and 100 tips for holiday marketing including instructions for optimizing deliverability of email marketing.

So if you’re a small retailer wanting to find out more information and grab your free Holiday in a Bag, visit http://www.campaigner.com/lp/holidayinabag.aspx. Small retailers can finally use email marketing to create the same kind of buzz that the big boxes do on Black Friday and throughout the holiday shopping season.

Garden Center CEO's Share Contagious Secrets !

What questions would you ask of a multi-milliom dollar garden center CEO if you had the chance?
You will get that chance, every month and it could mean $$$$ to your bottom line!
Check out http://www.merchandiseconcepts.com/gcroundtable

You'll find out what makes the "BIG GUYS" contagious!

The Limited finds its Mojo and is trying to be contagious, in a good way!

Just read a great article about the Limited and how it is viewing the upcoming Christmas season.
The words in the article that gave me "retail hope" ...."brimming with emotional content, buttoned up financially, and the fierce urgency of now". Their goal is to become faster, more efficient and more agile.
This tells me that at least this retailer is not sitting around licking it's wounds, but coming back out of the locker room after half time, ready to win the game.
That type of business thinking is contagious!

Payless and Macy's are contagious retailers.

Payless has donated 77,000 pairs of shoes to children and has Macy's provided 10 million meals to the hungry These retailers are giving back in a year when every penny counts and becoming more visible to the world with their community needs awareness ideas. I bet there are ways you could get involved in your community to not only help others but show your customers that "retail sales" are not the only things you are involved in.
Pay it forward....that's contagious!